Description of project
1. Name
Phoenix
Educational Centre
2. Summary
of project
The
Chief Executive Officer (C.E.O) is the highest-ranking individual in a company
or organisation. The CEO responsible for overall success of a business entity
or other organization and for making top-level managerial decisions. The C.E.O
also ultimate authority in making final decisions of a major decisions although
they might ask for input. The C.E.O responsible for leading the development and
execution of long term and short term strategies with the goal of increasing
shareholder value. A C.E.O should be foremost to create, communicate and
implement the vision, mission and overall direction of organization. To solve
the issue of public mindset emerged recently which is self-development in term
of learning is limited by age, the C.E.O of the Phoenix Educational Company
should uphold the vision and mission of company in order to bring about
effective and efficient strategies as well as plan. The C.E.O also formulate
and implement the strategic plan that guides the direction of the business or
organization. In Phoenix Educational Centre, we provide variety of educational
facilities and lessons which suitable for each population of age groups. By
doing this, the students can be inspired to find their passions, talents, and
continue the quest for personal growth in all aspects. The C.E.O also always
looking at potential acquisitions or the sale of the company under
circumstances that will enhance shareholder value. The C.E.O also leading and
guiding and evaluating executive leaders in the company by. It is the
responsible of the C.E.O to ensure the leadership of organization maintains a
both external and internal competitive constant awareness of customer base, markets, new industry developments
and standards of company directly create a company that will grow and flourish.
The C.E.O also soliciting advice and guidance when appropriate from the Board
of Directors.
2.2 Logistics department
Logistic
department responsible for the convenient facilities and classroom. We make
sure all the classrooms are provided with air-conditioner which give a pleasant
and comfortable condition for the students. The classroom also have been set up
with Ipad or tablets and flexible furniture and space to allow the students
having a 21st century learning. Logistics department also ensure the facilities
like swimming pool, fields and equipment for training are in a pleasurable
condition. Besides, the syllabus for every subjects already planned with the
teachers to assure it fits with the students. A few meetings in logistics
departments were arranged to discuss about the syllabus of every subjects. Our
departments also referred to the professional in each subjects to have a better
quality in education. We also arranged the transportation for the kindergarten
students by providing a bus which pick up them from their home as the parents
unavailable to send them to our schools due to work and others reason.
2.3 Marketing department
Even
the nature of higher education has transformed in the process. The newly
created jobs demand a certain specialised skill-sets from the employees, which
can be delivered only by educational institutions such as ours, Phoenix
educational center. Over the coming three years, the business can and will
expand to reach thousands of students and other age people with dozens of
teachers and trainers. It will do this through rebranding and redevelopment of
some basic marketing materials, a systematic referral program for customers and
businesses, care with customer satisfaction, and a focus on marketing training
for all employees. Marketing will be a total activity and not just one area of
what the company does. Some tactical goals that have been planned under marketing
department of Phoenix educational center are to achieve over 140 customer
testimonials in 2026 and hire total of 15 new full-time staff over next two
years after the completion of the project. Moreover, gathering media attention
immediately once the project started till to the end of the project. This is
perhaps the most effective way for writing pitches for our educational center.
In order to stay on the top of the news, a critical understanding of the latest
developments in the higher education sector needed. Following the latest news
and acting upon it by targeted customers helps to stay ahead of others in our
project’s endeavors.
2.4 Financial Department
Our
company’s financial analysis include the analysis of our situation in various
aspects and areas. To perform this type of evaluation several methods have been
used. One of the most used method is the analysis of ratios. This method
reflects the calculation of various ratios or indicators, based on values of
the main items accounting statements. Nevertheless, this method has some
limitations derived from purely quantitative perspective used and must
therefore be complemented with more qualitative assessment in terms of
management. We did some risk assessment of the client and highlight the risk
mitigation initiatives. Moreover, the other method is the return on sales. This
ratio is used to evaluate a company’s operational efficiency and provide
insight into how much profit being produced. The higher the value of this
ratio, the greater the contribution of each unit sold for the formation of the
results. We assumed that this indicator became positive from the third year.
Furthermore, the margin of safety which is a measure of business risk. It
represents the percentage by which a company’s sales can drop before it starts
incurring losses. The company will have a security to operate above zero return
operation with the safety margin value. The lower the safety margin, the
greater the economic risk, because if it is close to the critical point. For
this project, it is estimated that from the first year the margin of safety
margin will be greater than zero and increasing. In addition, the coverage of
the financial burden is a ratio that measures the degree to the results before
interest and amortization, financial charges cover. The degree of financial
leverage is a leverage ratio that measures the sensitivity of a company’s earnings
per share to fluctuations in its operating income, as a result of changes in
its capital structure. This indicates that the higher the degree of financial leverage,
more volatile earnings will be. Our company will use more financial leverage
and this will increase the return on equity increasing the amount of debt
capital relative to the equity. We will also distribute idle cash to
shareholders to boost the return on equity. Besides that, the acceptable credit
limit is provided based on the history of client’s standing performance in the
relevant industry. We are planned to request the client to provide certain form
of guarantee letters in order to safe guards the future receivables. Our
Phoenix educational center honour the client with competitive pricing and
create win-win situation based on the client’s requirement on the fixed or
variable cost which optimum saving can be withhold.
2.5 Human resource department
The
most indispensable segment in a company is definitely its employees. The human
capital serves as ambassador in an organization as they put procedures into
real practice. Thus, the human resources department serves as a very
significant part that contributes to organizational success since them mainly
responsible for strategically managing and maintaining the workforce as they
oversee the people in the organization and delivers HR services that meet the
needs of both the company and its employees. The working environment and culture
in Phoenix education center is also ‘employee-friendly’ as we consider
employees as human assets and not costs to the organization. In this company,
we highlight the ideal working environment which centered around on working as
a team allows everyone’s talents to nourish, self-development of employees can
be upgraded by attending training course which providing golden opportunities
for employee growth and advancement. Employee’s benefits and safety always come
under the priority realm of the HR department. For example, health and safety
legislation, insurance, employee safety training workplace safety and so on are
maintained and keep up-to-date. Good and
reasonable incentives and compensation are provided to ensure employees always
keep motivated. In order to get adequate workforce to run company efficiency,
human resources invest in advertisements and attractive job postings, so that
the company can be well-known to general public. As the new modern era with
advanced electronic gadgets is being utilized in people’s daily lives, they
tend to absorb latest information online instead of traditional methods such as
newspaper and magazines, and hence, more online advertisement will considered
as well as roadside posters and hand-in flyers. The first 5 years premium
targets after this project started under human resources department are to
recruit above 100 management and administration full-time employees as well as
60 capable teachers for a systematic and business-like workforce of organization.
3. Location
This
project will be located at Jalan Uk 2A/40A Damansara Indah 47301 Petaling Jaya,
Selangor Darul Ehsan. The total area made available to Phoenix Educational
Centre is about eight (8) hectares and this will be used for constructions of
buildings, basketball, netball court, football pitch, swimming pool, long green
areas and gardens land is not a problem around the area and if the school will
need more land it will have to apply and it will not be difficult at all to be
allocated such land. This location is chosen because there is not many
educational centre in that area and it is located only 30 metres away from the
residential area of Damansara Indah, Petaling Jaya.
4.
Target customers
Since
our educational centre has no age limit, the target community will be children,
adolenscents, adults and also elderly people. The children who are currently
attending Kindergarten, Primary School and Secondary School, as well as all
adults and elderly who are living in Petaling Jaya Community who need to
improve their educational level and also their interest in extra-curricular
activities.
Professional
teachers would be appointed according to the syllabus provided by the Ministry
of Education Malaysia and Vocational training. For extracurricular activities,
professional coaches would be appointed too.
Comments
Post a Comment